Apple Inc. was founded in April 1, 1976. Its headquarter is in Cupertino, California, United States of America. The Company designs, manufactures and markets smartphones, personal computers, tablets, wearable’s and accessories, and sells a variety of related products.
iPhone is the Company’s line of smartphones based on its iOS operating system. Mac is the Company’s line of personal computers based on its macOS operating system. iPad is the Company’s line of multi-purpose tablets based on its iPadOS operating system. Wearables, Home and Accessories includes AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third party accessories. AirPods are the Company’s wireless headphones that interact with Siri. Apple Watch is the Company’s line of smartwatches based on its watchOS operating system.
The Company’s advertising services include various third-party licensing arrangements and the Company’s own advertising platforms. The Company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services. The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
Apple inc. offers digital content through subscription-based services, including Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; and Apple TV+, which offers exclusive original content. The Company offers payment services, including Apple Card™, a co-branded credit card, and Apple Pay, a cashless payment service.
The Company’s sells its products and resells third-party products in most of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The Company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers. The Company had approximately 147,000 full-time equivalent employees.